Sales of smartphones and electronics up 15 to 20 per cent between October and November

9. December 2021

Sales of smartphones and electronic items grew between 15 and 20 per cent year-on-year during the period from early October to the Diwali festival in early November. Medium- and high-priced goods were most in demand, with prices rising due to high popularity. Retailers and malls saw higher sales of apparel and lifestyle products than before the 2019 pandemic outbreak. Electronic products and smartphones could have achieved even better sales figures if companies’ supply volumes had not been restricted. Still, single-digit growth was reported over last year’s record growth, writes the Economic Times of India. Consumer sentiment during the festive season is at a high, said Deepak Bansal, vice president of LG Electronics India. Smartphones and similar electronic items often require components imported from abroad for their production. Most of these components require BIS certification, and in the wireless sector often also WPC ETA certification, in order to be used in India.

LG and Samsung expanded their sales by 20 per cent year-on-year during the holidays. Smartphone maker Realme managed to sell 40 per cent more device and the average selling price increased by 11 per cent. This suggests increased purchases of high-end products. Panasonic’s sales figures even rose by 42 percent. All notable brands or manufacturers, including Samsung, Apple, LG, Xiaomi and Bosch suffered from supply problems during the holidays due to shortages of semiconductors and other components because of supply chain disruptions. The industry continues to expect consumer sentiment to remain strong. This is due to the start of the wedding season this year with some auspicious dates in November and a steady increase in visitors to shopping malls, it said.
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