Nissan plans to launch 8 new models in Africa, the Middle East and India
17. September 2020Car manufacturer Nissan recently unveiled its plans to launch eight new models in Africa, the Middle East and India. This is part of a four-year strategy, taking into account the overall restructuring of the group, a Nissan spokesperson said. The new business plan focusing on these regions is in line with the global strategy of rationalizing and strengthening the core business with successful models. Africa, the Middle East and India together account for approximately 10 percent of the global automotive market.
Part of the restructuring plan is to strengthen the existing presence and cooperate with partners for the production of the vehicles in South Africa, Egypt, India and Nigeria. As part of the four-year plan, Nissan aims to optimize its regional product range and reduce local manufacturing costs by approximately 20 percent. According to Nissan COO Ashwani Gupta, at least one SUV is among the eight new models. According to Gupta, mid-range SUVs are particularly popular in India.
The company is also considering integrating the new production sites for the export of vehicles into the Nissan group strategy. With appropriate capacity utilization and local suppliers, this could also reduce manufacturing costs. Last month, Nissan CEO Makoto Uchida presented the group’s global restructuring plans. These plans include sustainable growth, solid finances and a profit at the end of fiscal 2023.
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