Mahindra & Mahindra to launch five-door ‘Thar ROXX’ SUV
22. August 2024Mahindra & Mahindra Ltd. is set to launch its highly anticipated five-door SUV, the ‘Thar ROXX,’ on August 15. This new model is expected to build upon the established Thar brand, offering customers a blend of luxury and adventure, aligning with the ‘Thar lifestyle.’ Automotive products like the Thar ROXX typically require AIS Certification to be approved for import and sale in India.
Veejay Nakra, President of the Automotive Sector at M&M Ltd., emphasized that the ‘Thar ROXX’ combines distinctive design, premium features, advanced technology, enhanced performance, and a high level of sophistication and safety. Retaining the core attributes of the iconic Thar, the new model is designed to embody the personality of a rockstar, potentially disrupting the SUV category. The ‘Thar ROXX,’ expected to include more features than the existing three-door version, will likely be available in both petrol and diesel variants.
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