Lamborghini sees huge opportunities for growth in India – number of super-rich on the rise

7. July 2022

Italian supercar manufacturer Automobili Lamborghini sees enormous potential for growth in India due to the increasing number of super-rich individuals and their purchasing power. The company, represented by chairman and CEO Stephan Winkelmann, reported a new record sales figure of 69 vehicles in India last year. This represents an increase of 86 percent over the previous year. Lamborghini is also considering introducing hybrid vehicles in India as part of its global strategy to electrify its fleet. Winkelmann told Business Today India that he sees tremendous growth potential in India because of the wealth of potential customers. Winkelmann added that the company will closely monitor this development and try to continue last year’s record growth. Cars and their components must be certified in India according to AIS guidelines. AIS stands for Automotive Industry Standards, the technical automotive standards for India.

In a conversation, Winkelmann gives further details about the Indian market: “The number of super-rich individuals in the country is steadily increasing, and in some cases the second generation is already our target group, with a younger average age than in other countries.” Based on last year’s good results and demographic trends in the Indian market, Winkelmann expects demand to increase in the coming years.
Lamborghini has already announced plans for the electrification of its sports cars for the global market. Initially, hybrid vehicles are to appear in the near future, followed by fully electric vehicles from 2025.

Winkelmann was unable to give an exact date for a market launch in India for hybrid vehicles, however. This depends on many external factors and affects each individual market equally, not just India, Winkelmann added. Regarding the Indian government’s guidelines to favor EVs over hybrids, Winkelmann said, “There are other markets, with other laws. We will make a compromise between the government’s guidelines and our customers’ demand.” At the moment, Winkelmann doesn’t see an urgent need for action to introduce all-electric Lamborghini models anyway, “I don’t think our customers would welcome the move to all-EV cars.”

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