India’s Tablet Market Soars in Q2 2024 with Samsung Leading
29. August 2024India’s tablet PC market, which includes both detachable and slate models, saw a significant year-on-year growth in the second quarter of 2024, reaching over 1.80 million units. This represents a remarkable increase of more than 127% compared to the same period in 2023, when 808,000 units were shipped. The surge is attributed to the fulfillment of the Uttar Pradesh education manifesto deal and unusually low shipments in the commercial segment in the second quarter of 2023. Samsung dominated the market with a 48% share, leading both the commercial and consumer segments, driven by strong participation in public sector education projects and a focused push on online sales. Electronics usually require BIS certification in order to be approved for import and sale in India.
Acer followed Samsung with a 23% market share, reporting the highest year-on-year growth as its shipments jumped to over 435,000 units in the June 2024 quarter from around 25,000 units a year earlier. Apple held a 9% share, with shipments increasing to 176,000 units, while Lenovo and Xiaomi had shares of 6% and 4%, respectively. Notably, the slate tablet market grew by 178% year-on-year, while the detachable tablet segment saw a 23% increase.
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