India sees around 75 percent growth in TWS headphone market segment
9. June 2022The market for TWS headphones and earphones has seen above-average growth in India in recent years. For example, 2021 sales increased 74.7 percent year-over-year to a total of more than 20 million units. Reasons for the increase included stronger demand due to the pandemic, as well as new launches and discounts from manufacturers. Affordability, availability and appealing design are key criteria for consumers to purchase TWS headphones, according to Ekta Mittal, market analyst at IDC India. She added that consumers are increasingly switching from wired to cordless headphones as they now offer better sound, longer battery life and greater convenience. WPC certification is necessary for wireless products in order to be used and sold in India.
According to IDC market researchers, Indian companies have a market share of over 65 percent in TWS headphones. The “Boat” brand leads the way with a 40 percent market share. The average price of TWS headphones fell to $33, while about 90 percent of the models on offer can be had for under $47. In addition to the market leader Boat, customers are also interested in new brands such as “Nothing” and Google’s devices.
The national broadcasting authority WPC (Wireless Planning & Coordination) is responsible for this certification, in order to regulate the issuing of issuing of amateur radio licenses and the allocation and monitoring of the frequency spectrum.
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