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Home entertainment steadily on the rise

Thursday, April 29, 2021

Amazon’s Fire TV streaming device reported a doubling of media consumption by Indian customers during the past year. Main content in demand was movies, cricket, online games and music. On average, customers consumed three hours of Fire TV and Disney+ Hotstar content daily. Sales of Fire TV in metropolitan areas increased steadily last year. In this regard, Greater Delhi leads followed by Hyderabad, Pune, Chennai, Kolkata and Ahmedabad. Although the company did not give specific sales figures for India, the number of globally active Fire TV customers exceeded 50 million. Amazon released these figures in a report in late January 2021.


Parag Gupta, Amazon Devices managing director India, said through voice control with Alexa, it has become very easy to find your desired content. Over the past year, a wide range of Fire TV content has been very well received by viewers, including entertainment shows, in-house productions, fitness videos, games and sports broadcasts. In particular, Bollywood movies and Indian soap operas were at the top of Amazon Prime Video, which can be watched via the Fire TV streaming device.

In addition, customers took a liking to games on their Fire TV devices. During the lockdown, time spent playing games doubled, and even after the lockdown ended, consumption is still up 65 percent, according to the Amazon report. Voice search with Alexa increased 70 percent from 2019 to 2020. In addition to entertainment, customers were three times more likely to use fitness and cooking content from Fire TV in 2020 than the previous year. Consumer electronics devices such as the Fire TV Stick require BIS-CRS certification to import or market them in India. MPR International GmbH – India Certification will be pleased to assist you with BIS-CRS certification and is also available to answer any questions you may have.

Since 2012, the BIS has been gradually expanding the certification catalog and continuously adding additional goods. BIS certification mandatory for many electronic products for industrial and consumer uses. Factory inspections are also required for some products.

If you are interested in understanding what requirements are needed for your product to be imported into India, please do not hesitate to contact us by email or phone at +49-69-271 37 69 261. There is no cost or obligation for us to check for you. If a certification need is discovered we can provide a quotation to make sure that all your certification needs are covered.

If you have any questions you can also use our chat-window in the bottom right. (Please check your browser settings if you can’t see the window)

For more information about BIS certification, please refer to our free brochure “BIS Certification Made Easy“.

Julian Busch

About the author: Julian Busch is the founder and managing director of MPR International GmbH

Publisher: MPR International GmbH

Tel.: +49 69 271 37 69 261

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